Press release : Auro-3D® worldwide market leader in immersive cinema audio systems for the movie exhibition industry…

Friday, August 9, 2013 — Cinemark[1] is to deploy its immersive cinema sound solution, Auro-3D®, in more than 150 premium Extreme Digital (XD) screens worldwide. This decision makes Auro-3D® the worldwide market leader in immersive cinema audio systems for the movie exhibition industry. Cinemark is a leading domestic and international motion picture exhibitor, operating 467 theatres with 5,259 screens in 39 U.S. states, Brazil, Mexico, Argentina and 10 other Latin American countries as of March 31, 2013. The worldwide deployment begins this year in all of its “tier one” markets, starting with North America.
 
More and more theatres in India are discovering the benefits of high-end sound platforms, like Auro-3D®, to differentiate themselves from the competition. Next up is the new Dhanya Theatre − from the Dhanya & Remya theatre complex[2] located in the town of Kollam and owned by the Muthoottu Mini Theatres group. On 7 August, the theatre openend its first out of 10 Auro-3D® equipped facilities. Being the first to install this sound system in India’s Kerala region, the Dhanya Theatre lives up to its promise to consistently offer its audience the best possible cinema experience.
 
These initiatives add up to the 63 theatres[3] already installed worldwide.  Their owners all agree:
-      “In many cases the original layer of speakers can be reused and the additional surround speakers can be wired in groups instead of independently. As a result, the additional cost is kept low”, states Mr. Giri of Dhanya & Remya Theatre.
 
-      “It’s backward and forward compatibility with existing cinema audio systems, in addition to the ease and economy regarding both implementation and operation, are critical elements.” said Damian Wardle, Vice President of Worldwide Theatres Technology & Presentation at Cinemark
 
-      “The Auro creative toolset provides the authoring capabilities for studios to create both channel- and object-based sound masters for movies, so they’re not locked into one sound platform or playback system,” comments Brian Claypool, Senior Director Strategic Business Development Entertainment for Barco. 
 
What concerns available films in this format, the newest Dreamworks films[4] are produced in Auro-3D® while other major Hollywood studios are planning to adopt the technology as well.
 
Auro-3D®: also destined for a small screen near you
Whilst movie-goers will be the first to experience Auro Technologies’ audio brainchild, the company is in the process of launching adapted versions of the technology for use in other environments such as in-car audio, home theatre, multimedia PCs, mobile platforms and gaming consoles.
 
CELEBRATING FIRST ANNIVERSARY:
The BEAUTIFYER™ audio enhancement application for iPhone and iPad is now available FREE OF CHARGE in the Apple Store! Action valid from Aug 1 until Sep 8 2013, download now!

 
The Beautifyer™ uses an entirely new and exclusive audio technology that was developed by Auro Technologies to improve your music's sound quality on Iphone and IPad. Any MP3 or AAC music file will immediately take on an exciting new character, transforming your music collection into a completely immersive listening experience.
 
Please do forward this message to your family, colleagues and friends, so they get the chance to discover the remarkable power of the Beautifyer™ app themselves.
 
Direct link to the App Store "Beautifyer" page: 
https://itunes.apple.com/us/app/beautifyer/id551335372
 
Visit the Beautifyer™ homepage for more info:
http://beautifyer.com/